There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search engine bots, to ensure they find a site’s URLs to index. Understanding the strengths and ...

In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It ...

HTML headings such as H2 and H3 are powerful ranking signals to search engines. Their importance is increasing because Google’s featured snippet algorithm looks for sections of a page to answer a ...

A detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings. SEO’s love to write about HTML elements as a vital ranking signal, and as ...

Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but there is a ...

前言：这是白杨SEO公众号原创第329篇。三年多前，也就是本公众号第三篇写过站内SEO如何优化，当时写的比较简单，今天就再补充一下，对于做SEO新人也许有帮助。 站内SEO是什么，简单而言就是网站内部的SEO，当然也包括像在网站放上百度统计代码、百度站长 ...

Google's John Mueller posted on Reddit that he agrees, that HTML sitemaps are not worthwhile for SEO purposes. He said "I agree. When it comes to SEO ... for small sites, your site should be crawlable ...

When working on SEO in WordPress, before searching for special tricks, it is important to create a state where search engines and readers can understand the content of your site. Sitemaps, internal ...

If you're looking for the best slice of pizza in New York City, chances are that you'll type "best pizza NYC" into Google. The results that pop up may not be the "best" pizza places necessarily, but ...

Google's John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and SEO. They covered why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO ...