Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Since many of the complaints last year around how AMP and Google Analytics don't really work well together, Google has been working on improving the accuracy of how Google Analytics tracks sites with ...

Redesigned your site in the past few years? Making sure your Google Analytics code is modern will ensure your page load speed isn’t impacted and you can use some cool newer features. Here’s how to ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Despite switching to a new Google Analytics tracking code 16 months ago, Google says it has “no immediate plans” to stop supporting the old code. Royal Pingdom raised the issue when it found that 40% ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes and libraries, you’re going to miss out. Google has been ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is ...