GA4 introduces AI-generated insights for faster decision-making. New cross-channel reporting features improve campaign visibility. Enhanced budgeting tools help optimize marketing spend across ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...