Did you know that each $1 spent on email marketing generates an average return of $42 for a business? That kind of return is hard to resist. But while email marketing can be a valuable tool, it’s not ...

Feature wise, it's pretty good compared to gmail. There's not much I miss from gmail, and from the jump I made sure to use aliases agressively (i.e. [email protected]) to start ...

This as-told-to essay is based on a conversation with Myra Deshmukh, the 39-year-old founder of Leadership Lab and a former Amazon employee living in Montclair, New Jersey. It has been edited for ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, "We should make ours look more like this." So they analyze its layout and format ...

‘The fundamental challenge here is, the attackers can use generative AI against us. And there's a fundamental asymmetry here. If you're the bad guy, you could make one template for 10 cents, or maybe ...

Let’s Encrypt has been providing free “wildcard” certificates for websites for nearly seven years, enabling HTTPS connections for millions of domains and doing the whole Internet a real solid. Now the ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

Security wise, email has long been an outdated mode of communication in our increasingly cyber-threatened world. It’s time we say goodbye to SMTP’s illusion of security. A digital relic dating back to ...

Many marketers have witnessed great email newsletters that elicit significant engagement. Their first thought is often, “We should make ours look more like this.” So they analyze its layout and format ...