News discovery is no longer linear, and neither is the role of the press release. As AI-driven search, platform algorithms, and audience expectations continue to evolve, communicators are adapting how ...

‘Top-notch content’ is the new SEO garbage. ‘Top-notch content’ is the new SEO garbage. is a news writer focused on creative industries, computing, and internet culture. Jess started her career at ...

A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy. Across 90 prompts we tested in ChatGPT, commercial prompts triggered web ...

Boosting SEO doesn’t always have to mean starting from scratch with new content. Content you’ve already published can become a powerful means of gaining fresh visibility—if you know how to work with ...

Looking to breathe new life into your old blog posts? Here’s how to keep your content fresh and relevant with the help of AI. Unique, quality and intent-focused content remains a key element of any ...