The numbers, as they say, don’t lie — and right now, they’re painting quite the picture. U.S. teens are becoming serious beauty consumers earlier than any past generation, spending, on average, an eye ...

Tan, the creative mastermind behind the reimagined Sukeban Japanese wrestling league. A few hours later, Delirious Dolly and ...

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

Add Yahoo as a preferred source to see more of our stories on Google. Maybe she’s born with it, maybe she just had a “shell day.” On TikTok, women are sharing what goes into their makeup routines on ...

The 2025 Victoria’s Secret Fashion Show has once again left its mark on Brooklyn by way of Steiner Studios, and this year the glam was better than ever. Led by celebrity hairstylist Jawara Wauchope ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Beauty and lifestyle influencer Judy D compares girls versus boys makeup artists to see who performs better in a beauty challenge.