You buy them a thoughtful gift, but they’d rather hear “I love you.” You plan a whole weekend together, but they just wanted you to pick up their dry cleaning and bring home their favorite takeout ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Gen X Americans are caught in the middle—supporting aging parents and adult children alike. And while many have built up home equity, a lack of time is pushing them to swap square footage for a better ...

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

Generation X is one of the biggest beauty spenders, and brands are paying attention. The cohort is focused on finding products that promote anti-aging and longevity, as well as a client experience ...