If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Labubu has officially entered the World Cup frenzy. Pop Mart’s ...

Nike took advantage of the FIFA World Cup by spotlighting its new, soccer-focused X2 collection through community watch parties and in retail spaces. The effort, which ran through June, shows how ...

These FIFA games had audiences around the world glued to their screens.