For too long, design has been too focused on how things look. That makes sense when products are competing for attention. Form becomes a way to stand out, a signal of taste, a shortcut to desire. But ...

Every week, I speak with brands grappling with the same question: How should we use AI? It's a reasonable question. It's also ...

Forbes contributors publish independent expert analyses and insights. I write about 21st century leadership, Agile, innovation & narrative. “Psychological safety” was once an obscure term in ...

I cut my teeth getting grounded in principles of design thinking when I launched a strategic design MBA during my university teaching years. Design thinking is essentially a problem-solving process ...

Startups often fail because intelligent people spend enormous effort trying to fix the wrong issues. When a startup struggles, founders usually assume the solution is obvious: more marketing, more ...

When a startup struggles, founders usually assume the solution is obvious: more marketing, more hiring, or more capital. But in my experience advising founders, the real issue is usually something ...

In 2025, my team within the Soldier Evaluation Directorate won the U.S. Army Test and Evaluation Command (ATEC)’s AI Challenge with a tool that could draft the first version of an ATEC Evaluation Plan ...

For generations of American families, railroading has been more than a job; it has been a way of life. Parents passed down careers to their children. Communities grew around rail hubs. Entire family ...

In the past two years, the professional services industry has spent billions of dollars on AI. The return on investment for most organizations remains elusive. Leaders are frustrated. Boards are ...

Every weekday, I drive southbound on Interstate 405 and watch the same pattern play out. Traffic slows to a crawl, and the toll-lane sign ahead jumps to $10, $12, sometimes $15. Most drivers hesitate ...