People with all sorts of difficulties—ranging from typical, everyday deflation, anxiety, and personality pathology—often struggle with being pro-active, exercising self-control, overcoming passivity, ...

Most people likely think of assertiveness as “speaking up”—honestly expressing how they feel, standing up for themselves, and finding the courage to say no. This traditional form of social ...

This paper proposes a conceptual model that attempts to explain the impact of the cultural dimension of assertiveness on the perception and evaluation of a standardised advertisement. This paper ...