“The most powerful person in the world is the storyteller.” — Steve Jobs It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and ...

Imagine a CEO about to pitch the next big innovation in front of a crowd of potential investors. Instead of diving straight into statistics and projections, he begins with a vivid story about a single ...

Have you ever tried to explain a technical concept to someone without a technical background? That’s the challenge in high-tech B2B marketing. It’s trying to communicate complex ideas clearly. That’s ...

Opinions expressed by Entrepreneur contributors are their own. Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

As much as hip-hop is about bravado and the ability to put dope rhymes together, it’s also about rapping in a visual and captivating way. Nothing else compares to a rapper who can put bars together ...

This week's X-Terminators #3 – the only Marvel X-Men comic book out this week, in a fifth week schedule from Marvel Comics that, along with DC Comics, leaves things a little dry this week, which also ...

Writers can’t always be trusted when they talk about the power and importance of story. We have a vested interest and can get sentimental, promoting the immense power of story, of narrative, as ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...

LUBBOCK, Texas—With movie studios and game developers building worlds in tandem, video games are now becoming the new “extended universe” for major films. And with both a blockbuster film release and ...