Email remains one of the highest-performing channels in modern marketing, yet the way organizations execute it has shifted considerably. Audiences expect personalization, relevance, and timing that ...

Leading UK brands are already making good use of Adestra’s newest feature, the Marketing Automation Program Builder. Included in the MessageFocus SaaS platform, this powerful new feature allows ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Marketer, a Romanian company active in the automated marketing technology and customer data market, is acquiring the email ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden operational gaps. While no one has claimed email marketing is dying for ...

This article is sponsored by Intuit. You spent an hour crafting the perfect promotional email, complete with a compelling subject line, gorgeous design and a limited-time discount. But the offer ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before ...