A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...

My last Email Insider column ("Email Industry Disagreements: Where Do You Stand?") touched off the start of some good debate over single vs. double opt-in (also called confirmed opt-in) that went ...

If you’re concerned about the quality of your email list, it may be time to embrace double opt-in. This will help you verify the degree of a customer’s interest. Here’s an explanation of how it works.