Edmond, OK (RestaurantNews.com) Direct Mail has long been considered an effective way for restaurants to attract customers through promotions. One important element has always been missing, ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Direct mail marketing is very data centric. Marketers are great at leveraging data about their customers and prospects, but many have never thought of leveraging USPS delivery data. The USPS has made ...

Helping your customers track how effective their direct mail is benefits you. You become more of a strategic partner than just a print and mail provider. It also gives you an opportunity to prove what ...

That’s a really good question. There is no rational reason why anyone would spend a dime, a dollar, or a penny on direct mail and then fail to use a call tracking number on the direct mail pieces ...

When you send letters or announcements, you don't always get the response you expect. 'The Direct Mail Strategy for Entrepreneurs' is a book that treats direct mail as a single strategy, from planning ...

As I sit here reading through Sailthru’s “4th Annual Retail Personalization Index,” I’m having a familiar reaction. This is great information. I love reading it and seeing how retailers pivot, adapt, ...

For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly, and decided the entire ...

Take a closer look at the performance marketing industry and you’ll notice everyone trying to catch the next consumer headwind and ride every percentage uptick as long as possible. We’re constantly ...

While digital marketing revolutionized the playbook for small business, allowing entrepreneurs to reach massive audiences for a fraction of the cost of traditional advertising, one of the longest-held ...