Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

When utilizing direct mail, you have the ability to land your marketing piece directly in the hands of your ideal prospect. The physical look has to be eye catching enough to catch their attention, ...

Direct mail is considered by consumers to be the most trustworthy of all marketing channels. It is extremely important to create copy, calls to action and offers with honesty. This is not the time for ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

The most effective marketing approach for any product or service is one that can be personalized to reflect the needs of customers. A well-managed direct mail campaign can meet this objective. Direct ...

In part 1 of this series, we discussed how to use emotion in direct mail to drive results. In part 2 we discussed using loss aversion to drive sales. In part 3 we discussed how to use scarcity and ...

As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands' marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...