The two biggest misconceptions about direct mail, according to an infographic by direct marketing company US Presort, are that it is challenging to track results and it is too expensive. But the ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's latest technologies — and doing some smart ...

Opinions expressed by Entrepreneur contributors are their own. One of the services we perform through Whitestone Partners, our consulting firm, is to analyze the return on investment (ROI) of ...