In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue ...

Supply chain leaders don’t need another dashboard that tells them something is wrong. They need a fast, credible way to answer the next question: What should we do now, and what will it cost us? In ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

SAN RAMON, Calif.--(BUSINESS WIRE)--Five9, Inc. (NASDAQ: FIVN), an industry leading provider of the intelligent cloud contact center, today announced a number of platform enhancements that make it ...

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...