Researchers at Washington State University have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product—even when key data is ...

From new tariffs and trade uncertainty to geopolitical tension and extreme weather events, external forces have upended traditional demand forecasting approaches. Among those most impacted are the CPG ...

Tanmay is a pharmaceutical demand forecasting and commercial analytics leader whose work has focused on building forecasting systems that operate like enterprise infrastructure: scalable across large ...