Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Customer service and support leaders cited customer data and analytics as their top priorities for achieving organizational goals in 2023, according to a survey from Gartner. In the survey, 84 percent ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

I find it quite shocking—companies have so much data, yet many of them are not taking advantage of the rich insights that their data generates. For example, a bank looking at improving its ...

CARY, N.C., May 21, 2026 /PRNewswire/ -- Strong customer analytics are the foundation of consumer trust and today SAS, a global leader in data and AI, announced it has been recognized as a Leader in ...