US intellectual property regulators are rejecting General Mills’ bid to trademark the yellow background color on boxes of Cheerios cereal. The Trademark Trial and Appeal Board on Tuesday set aside the ...

Pennsylvania-based Crayola will retire a color from its famous 24-count crayon box. The company says it will retire one of the colors in a ceremony on March 31, which is National Crayon Day in the ...

Farewell, Dandelion. Crayola has decided to retire that particular shade of yellow, even sending “Dan D.” on a month-long farewell tour around the country. For some of us, this is not a big deal—in my ...

We may receive a commission on purchases made from links. Aluminum foil is one of those things that you must always have on hand. There are so many clever hacks you can use it for beyond just wrapping ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...