Do you ever feel a nagging sense of discomfort when your actions don't match your beliefs? For example, you might tell a small white lie even though you value honesty. That uneasy feeling is known as ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

I feel a bit of dissonance over writing this post. My newly edited book on dissonance, Cognitive Dissonance: Re-examining a Pivotal Theory in Psychology, is an update of the book Jud Mills and I ...

Cognitive dissonance isn’t something we talk about a lot, but we experience examples of it happening all the time. Cognitive dissonance, in psychological terms, describes the discomfort felt when your ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

You’ve gotten offers for two different jobs you applied and interviewed for. The first is at a company you’ve always wanted to work for. And the role sounds like a perfect fit. The second pays ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...

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