While it is true that you should head to the salon for a drastic hair transformation, such as platinum blonde or a pastel hue, many people update their hair color at home and it's NBD. In fact, ...

This article was paid for by Wella, which is the parent company of Clairol. Our editorial team independently selected these products from Clairol and wrote this article. When you buy through our links ...

Considering how messy home hair coloring can be, it’s astonishing it has taken this long: Coty is introducing the Clairol Color Expert for Google Assistant. The hands-free option provides advice on ...

When I was a teenager, I dreamed of transforming my natural jet-black hair color. I would spend hours flipping through magazines, admiring models’ highlighted looks, and poring over celebrity ...

Clairol hopes a new app can eliminate the biggest obstacle to at-home hair color sales — finding the right shade. Often bewildered by the overwhelming choices in aisles, many women flee to salons or ...

If you’re wondering how to dye your hair at home, then you’ve come to the right place. The first step in getting a professional-looking new shade without stepping into a salon is choosing the best ...