A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions ...

MINNEAPOLIS, Aug. 11, 2020 /PRNewswire/ -- Award-winning B2B marketing agency TopRank Marketing released the world's first B2B influencer marketing report, featuring insights from hundreds of B2B ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize SAS, Wolters Kluwer Health, and XPO as the 2025 recipients of its prestigious B2B Return On Integration (ROI) Honors at B2B ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

Enable, a startup selling access to a platform that helps business-to-business (B2B) companies manage their rebate programs, today announced that it raised $94 million in an oversubscribed Series C ...

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The word “campaign” is defined and used in many ways by B2B marketers, and sometimes the term can be confused with what are truly single assets or disjointed activities. This confusion and a lack of ...

AUSTIN, Texas, March 16, 2026 (GLOBE NEWSWIRE)-- In today’s competitive B2B landscape, marketing teams face growing pressure to demonstrate measurable impact from every campaign. Success is no longer ...

(MENAFN- GlobeNewsWire - Nasdaq) New insights from Vereigen Media explains how verified engagement and structured lead validation are helping B2B marketers improve content syndication quality and turn ...

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

At B2B Summit North America, award recipients will share how they fueled organizational performance through alignment, customer focus, and innovative best practices At B2B Summit, ROI honorees will ...

B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. The report was ...