OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad ...

NEW YORK—In what could be its last upfront as a separate company, Warner Bros. Discovery’s annual upfront presentation showcased an expanding portfolio of advanced advertising capabilities and several ...

Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed ...

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

In the second piece of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. From agentic AI to M&A, discover what they believe is making the biggest ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred At this year’s TV upfronts, networks and ...

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of ...

Wedbush upgraded Trade Desk (NASDAQ:TTD | TTD Price Prediction) to Neutral from Underperform on Monday with a $23 price target, marking bear case capitulation rather than fresh bullish conviction. The ...

Trade Desk (TTD) slowed to 12% revenue growth and 30% EBITDA margins, while AppLovin (APP) delivered 85% EBITDA margins and 24% revenue growth. Insider net selling at both companies clouds near-term ...