There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing ...

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry. Transparency, identity, and the human touch lead the way… The rules of ad ...

Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed ...

OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy ...

NEW YORK—In what could be its last upfront as a separate company, Warner Bros. Discovery’s annual upfront presentation showcased an expanding portfolio of advanced advertising capabilities and several ...

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework ...

Google Ad Manager AI agent Ask Ad Manager launches in beta this month, using Gemini and retrieval-augmented generation over ...

This is read by an automated voice. Please report any issues or inconsistencies here. See more from the L.A. Times in Google Search. Set us as preferred At this year’s TV upfronts, networks and ...

While everyone chases better data and smarter AI, ad tech's actual constraint is that platforms are held together with brittle, hand-built integrations that break ...