James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Without customers, there can be no business. So how do you drive new customers to your startup and keep existing customers engaged? The answer is simple: Growth marketing. As a growth marketer who has ...

The concept of A/B testing is as simple as…well, A-B-C. Someone writes, say, a pair of headlines, sends them out into the world, and tracks which one snags the most eyeballs. It’s formulaic and binary ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. With A/B testing you can test two versions of a web page to see which performs better, in terms of converting viewers to customers.

Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact. Have you ever implemented the top-performing variation from ...

Too often they measure meaningless variants, produce inconclusive results, and nothing comes from them. Of course, some A/B tests yield real, meaningful, actionable results. Those are the ones you ...

Testing out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users design A, another group of users design B, ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...